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The Experts' Guide to Marketing the Arts (Paperback and PDF)
$ 50.00 - The Experts' Guide to Marketing the Arts (Mem Price)
$ 55.00 - The Experts' Guide to Marketing the Arts (NonMem Price)
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Description
The Experts’ Guide to Marketing the Arts (Paperback and PDF)
Today’s 21st
century arts professionals have to do more than simply keep up with or embrace
change.
Instead, change must be anticipated, sought out, and invested in, or else we
risk a decline
in
relevance, left behind by rising competitors. The explosive growth of social
media and digital
marketing—and
their effect on how we live and work—has expanded our possibilities and made
our
jobs more
exciting than ever before.
With new
trends came the need for a third edition of The
Experts’ Guide to Marketing the Arts .
The third
edition of this guide provides you with the relevant tools to develop an
effective marketing
strategy, attract new audiences, and increase participation and revenue.
Chapters
cover:
- Content Marketing
- Website
Management
- Email
Marketing
- Social
Media Marketing
- Blogs,
Podcasts and Video
- Search
and Display Advertising
- Press and Public Relations
- Quantitative and Qualitative Research and
Databases
The PDF files will be e-mailed to you within one business day after your purchase. If you don't receive the link, please e-mail webmaster@artsusa.org for assistance. No refunds will be granted after this email has been sent.
| Member
Price: $50.00 |
NonMember
Price: $55.00 |
Author: Alli Houseworth
Book Info: 170 pp, Paperback and PDF (2017)
Publisher: Americans for the Arts
Product
# : TEG002
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