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Coming to Concurrence

$ 6.00 - Coming to Concurrence (Mem Sale Price)
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Addressable Attitudes and the New Model for Marketing Productivity
Written by National Arts Marketing Project conference speaker J. Walker Smith, Coming to Concurrence is about the current crisis in marketing efficiency and productivity because marketing by saturation has lost its effectiveness. The book argues for more precision, relevance, power, and reciprocity in marketing to reach consumers who have different values and expectations.
Member Sale Price: $6.00 Nonmember Sale Price: $9.00
Member Price: $30.00 Nonmember Price: $35.00

Author: J. Walker Smith, Ann Clurman, and Craig Wood
Book Info: 286 pp, hardcover (2005)
Publisher: Racom Communications
Product #: 45158X