Purchase Books/Products
Become a Member
Pay Invoice and Renew Membership
Register for Event
Make a Gift
My Account Information
My Transactions
Arts Services Directory
Arts and Military Directory
Public Art Program Directory
Public Art Service Directory

Arts Marketing Insights

$ 23.00 - Arts Marketing Insights (Mem Price)
$ 28.00 - Arts Marketing Insights (NonMem Price)
We're sorry, but there is no inventory for the product you selected. Check out these other great products:

Related Items

This product is not available in the quantity requested.

This book helps readers understand performing arts audiences, conduct research, and provide excellent customer service. Joanne Scheff Bernstein demonstrates that arts organizations can benefit by expanding the meaning of "valuable customer" and offers guidance on long-range marketing planning.
Member Price: $23.00 Nonmember Price: $28.00

Author: Joanne Scheff Bernstein
Book Info: 294 pp, hardcover (2006)
Product #: 978442