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Arts Marketing Insights

$ 23.00 - Arts Marketing Insights (Mem Price)
$ 28.00 - Arts Marketing Insights (NonMem Price)
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Description

This book helps readers understand performing arts audiences, conduct research, and provide excellent customer service. Joanne Scheff Bernstein demonstrates that arts organizations can benefit by expanding the meaning of "valuable customer" and offers guidance on long-range marketing planning.
 
Member Price: $23.00 Nonmember Price: $28.00

Author: Joanne Scheff Bernstein
Book Info: 294 pp, hardcover (2006)
Product #: 978442