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Brand Thinking and Other Noble Pursuits

$ 26.00 - Brand Thinking and Other Noble Pursuits (Mem Price)
$ 30.00 - Brand Thinking and Other Noble Pursuits (NonMem Price)
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Description

Coca-Cola. Cooper-Hewitt. Nike. Bloomberg. Starbucks. Some brands are household names, but what makes that so?
 
Debbie Millman's collection of interviews on brands, consumers, and marketing is a "Who's Who" of modern thought leaders and includes: Malcolm Gladwell, Daniel Pink, Virginia Postrel, Dan Formosa, and Dori Tunstall. From marketing directors at Fortune 50 companies to nonprofit messaging gurus, this book offers an intriguing glimpse into how brands can affect our organizations and how they tie back to our communities and culture.
 
Member Price: $26.00 Nonmember Price: $30.00

Author: Debbie Millman
Book Info: 324 pp, hardcover (2011)
Product #: 158645