Written by National Arts Marketing Project Conference presenter Brian Reich, of Edelman Digital, Shirt & Reset shows organizations how to take advantage of rapidly changing technologies and the new communication ecosystem to create real, meaningful change in our society. Reich stresses the need to rebuild capacity, develop talent, and improve marketing when we work towards fundraising, partnerships and collaboration and he shows that storytelling, media relations, outreach and engagement can make a difference in how well an organization operates. Use this resource to learn how to overcome the huge barriers facing nonprofits by strategically leveraging the unlimited potential of technology and social media.